Saturday, July 12, 2008

The Strength of Weak Ties, in Online Advertising

The Strength of Weak Ties was studied by sociologists 35 years ago and re-discovered by physicists about 10 years ago in the research of small-world networks. This theory actually provides a good explanation of the phenomenon noticed by Anand Rajaraman recently: Affinity and Herding Determine the Effectiveness of Social Media Advertising.

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